Chipotle's Lipotle: The Guac-Proof Lip Stain Collaboration with Wonderskin
Explore Chipotle's innovative partnership with Wonderskin to create the Lipotle lip stain. Learn about the unique features, inspiration, and marketing strategy behind this collaboration.
The Birth of Lipotle: A Unique Beauty Innovation
Chipotle's partnership with Wonderskin has led to the creation of an exclusive guac-proof lip stain named Lipotle. The product offers a distinctive feature of being smudge-proof, enabling users to enjoy their favorite Chipotle meals without worrying about their lip color wearing off. Lipotle stands out with its custom, peelable green colorway and a unique nude-pink stain, combining the essence of guacamole and foil-inspired hues.
Application and Seal: How Lipotle Works
Users can apply Lipotle like a lip gloss, letting it set for about 30 seconds to a minute. The innovative part comes next with the application of the Wonder blading activator, sealing in the pigments and ensuring that the lip stain stays intact, providing a long-lasting effect. This simple yet effective process enhances the user experience, making Lipotle a convenient beauty solution for on-the-go individuals.
Inspiration from Social Media Trends
The launch of Lipotle was influenced by the popularity of 'mukbangs' on social media, where individuals engage their audience by recording themselves eating. This trend highlighted the need for a smudge-proof lip stain that can withstand the dynamic nature of enjoying food while interacting with viewers. Stephanie Perdue, Chipotle's vice president of brand marketing, emphasized how the fans' behaviors paved the way for the creation of Lipotle to cater to their on-the-go lifestyle.
Wonderskin's First Major Collaboration and Market Impact
The collaboration between Chipotle and Wonderskin marks a significant milestone for the cosmetics brand as it's their first major partnership in four years. Wonderskin, known for its presence on TikTok with a substantial following, has leveraged this collaboration to expand its reach and merge beauty technology with a renowned food brand, creating a unique and captivating product. Marina Kalenchyts, Wonderskin's brand director, highlighted the blending of Chipotle's bold flavors with Wonderskin's innovative beauty approach, resulting in a product that resonates with a broad audience.
Expansion of Chipotle's Brand Collaborations
Chipotle's venture into cosmetics collaborations isn't new, as evidenced by their previous partnership with e.l.f. in 2021. The introduction of limited edition beauty products such as eyeshadow palettes, lip gloss, and makeup accessories showcased Chipotle's versatility in extending their brand influence beyond the food industry. These collaborations demonstrate Chipotle's ability to diversify its offerings while maintaining its brand identity and engaging with different consumer segments.
National Avocado Day Celebration and Promo Offer
In honor of National Avocado Day on July 31, Chipotle is offering a free topping or side of guac with any entrée purchase, exclusively for rewards members using the promo code AVO2024. This promotion not only celebrates the essence of National Avocado Day but also encourages customer engagement and loyalty through special offers and rewards. Chipotle's strategic alignment of promotions with noteworthy events helps strengthen its relationship with customers and enhances brand affinity.
