Driving Brand Growth in the Restaurant Industry: A Case Study of WOWorks
Explore how WOWorks, a parent company of healthy restaurant brands, is accelerating its marketing and growth strategies through industry veterans.
Photo by Toa Heftiba on Unsplash
Photo by Toa Heftiba on Unsplash
Meet the Industry Veterans Driving WOWorks' Success
WOWorks has recently welcomed two seasoned professionals, Joel Bulger and Steve Corp, into key leadership roles to spearhead its marketing and growth endeavors. Joel Bulger's impressive 25-year career in marketing and brand development, notably with renowned brands like Zaxby's and Johnny Rockets, brings a wealth of experience to WOWorks. His ability to drive guest traffic and enhance menu profitability has established him as a standout in the industry. On the other hand, Steve Corp's background in franchise development and sales, honed at Dinebrands and Focus Brands, equips him to lead WOWorks' expansion and strengthen relationships with franchisees.
