Food Trucks vs. Brick and Mortar Locations

Cousins Maine Lobster's strategic approach to market expansion involves a mix of food trucks and brick-and-mortar locations. The company's CEO, Sabin Lomac, acknowledges the success of both formats but highlights the unique advantages of food trucks. Food trucks require less labor and capital investment compared to traditional brick-and-mortar establishments. This economic model has attracted new franchisees due to lower operational costs and faster setup times. By maintaining a balance between food trucks and physical locations, Cousins Maine Lobster can cater to a diverse range of consumer preferences and market dynamics.