Sweetgreen Unveils Limited Peach Goat Cheese Salad
Sweetgreen rolls out a limited-edition Peach & Goat Cheese Salad in collaboration with Alice Waters, celebrating peak seasonal produce and community impact efforts this summer.
Jul 7, 2026
Sweetgreen rolls out a limited-edition Peach & Goat Cheese Salad in collaboration with Alice Waters, celebrating peak seasonal produce and community impact efforts this summer.
Jul 7, 2026
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Another Broken Egg Cafe introduces a limited-time royalty relief program, offering franchisees up to 8 months of no royalty fees and fueling nationwide expansion opportunities for both newcomers and existing owners.
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Tiki Taco expands its Kansas City presence with a new Liberty-adjacent location, highlighting local growth, community ties, and what this means for restaurant operators watching rising independent brands.
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Discover the operational philosophy and guest experience behind Bad Daddy's Burger Bar, featuring insights from chef John Elliott on how the Southeast burger concept builds consistency, drives innovation, and elevates the American burger experience.
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White Castle and Garage Beer, two Ohio-based favorites, announce a summer collaboration with new promotions and products. Learn how restaurant owners can ride the LTO wave.
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McDonald’s welcomes Bryan Brown as chief development officer, leveraging his experience to drive store modernization and support the “NEXT” strategy for franchisees and teams.
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The latest trend of restaurant merchandising during the holiday season. Learn how Noodles & Company and other popular chains are leveraging e-commerce for festive merchandise.


In a bid to connect with their fan base beyond the dining experience, restaurants have started embracing the concept of merchandise. This move allows customers to showcase their loyalty outside the restaurant and serves as an additional revenue stream. Traditionally, merchandise was limited to simple items like branded hats or t-shirts; however, in recent times, we have seen a surge in creative and festive offerings, especially during the holiday season.
Noodles & Company's foray into the world of merchandising marks a significant step for the chain. With the launch of their exclusive online store featuring a variety of holiday-themed items, they are providing customers with a unique way to express their love for the brand. From cozy sweaters to playful plush toys, each product is designed to resonate with Noodles enthusiasts.
By offering merchandise, restaurants like Noodles & Company are not just selling products; they are creating a deeper connection with their customers. When individuals wear or use branded items in their daily lives, it becomes a form of free advertising for the restaurant. Moreover, these merchandise pieces serve as conversation starters, allowing customers to share their dining experiences with others and potentially attract new patrons.
Noodles & Company's decision to launch a merch store sets a trend for other restaurants to follow suit. As more chains recognize the value of creating branded merchandise, we can expect to see a surge in similar offerings across the restaurant industry. The success of Noodles & Company's venture may prompt other establishments to explore this avenue as a means of engaging with their audience in a more personal and long-lasting manner.