Innovative Strategies for Growing a Heritage Ice Cream Brand
Learn how Jennifer Schuler and Hillary Frei are driving growth and innovation at Handel’s Homemade Ice Cream, a community-oriented ice cream shop with an 80-year legacy.
Embracing the Heritage: Balancing Tradition and Innovation
At Handel’s Homemade Ice Cream, Jennifer Schuler and Hillary Frei face the unique challenge of expanding a brand with an 80-year legacy. While the ice cream chain is deeply rooted in tradition, the duo understands the importance of innovation to stay relevant in a competitive market. By embracing the heritage of the brand and infusing it with modern strategies, they are striking a balance between honoring the past and driving future growth. This approach resonates with loyal customers while attracting new ones who appreciate a blend of nostalgia and creativity.
Community-Oriented Focus: Building Connections Beyond Ice Cream
One of the key pillars of Handel’s Homemade Ice Cream is its strong community-oriented approach. Schuler and Frei recognize the significance of going beyond just selling ice cream to building lasting connections with customers. By curating events, partnering with local organizations, and engaging in philanthropic activities, they are creating a sense of belonging that extends beyond the delicious treats offered at the walk-up windows. This community-focused mindset not only enhances brand loyalty but also attracts new patrons who value businesses with a strong social conscience.
Innovative Marketing Techniques: Leveraging Digital Platforms and Storytelling
In a digital age, marketing plays a crucial role in the success of any business. Schuler and Frei are leveraging innovative marketing techniques to elevate the Handel’s Homemade Ice Cream brand. From engaging social media campaigns to interactive website experiences, they are creating a strong online presence that resonates with a tech-savvy audience. By focusing on storytelling and showcasing the brand's history, values, and commitment to quality, they are not just selling ice cream but crafting a compelling narrative that resonates with consumers on a deeper level.
Product Innovation: Introducing Fresh Flavors and Unique Offerings
Constant innovation in product offerings is essential to keep customers excited and coming back for more. Schuler and Frei are spearheading product innovation at Handel’s Homemade Ice Cream by introducing fresh flavors, seasonal specials, and unique combinations that cater to diverse tastes. By listening to customer feedback, monitoring industry trends, and experimenting with new recipes, they are ensuring that the menu stays dynamic and appealing. This commitment to continuous improvement and creativity sets Handel’s apart in a crowded market and positions it as a destination for flavor enthusiasts seeking something new and delicious.
