Strategic Approach to Chicken Market Expansion

McDonald's leadership, as expressed by CEO Kempczinski, is optimistic about the brand's potential to grow its presence in the fast-food chicken market. With a keen focus on menu development and product innovation, McDonald's aims to add another significant point of market share in the chicken segment by the end of 2026. The company sees an exciting opportunity within its chicken portfolio to attract and retain customers through new offerings and strategic promotions.