Value-Driven Menu Expansion

Potbelly's recent success in the market can be attributed to its keen focus on providing value to customers through menu innovations. By introducing the $7.99 everyday value combo featuring a variety of Skinny sandwiches with sides and drinks, the chain has struck a chord with patrons seeking quality at an affordable price point. CEO Bob Wright emphasized that this move was strategic in boosting the perceived value of the offerings and increasing customer retention and visit frequency.