Revamping Papa Johns Brand: Meet the Makers Marketing Strategy
Explore how Papa Johns is leveraging its 'Better Ingredients, Better Pizza' slogan through the innovative 'Meet the Makers' marketing strategy to revitalize its brand and engage customers.
Introduction to the 'Meet the Makers' Campaign
Papa Johns, known for its 'Better Ingredients, Better Pizza' mantra, is embarking on a new marketing journey with its 'Meet the Makers' campaign. Led by CMO Bromberg, the initiative aims to showcase the dedication of Papa Johns' team members and the craftsmanship behind each pizza, reinforcing the brand's commitment to quality.
Creative Approach and Partnerships
The 'Meet the Makers' campaign features high-energy videos that highlight the pizza-making process and the enthusiasm of Papa Johns' kitchen staff. By partnering with team members and food influencers like TikTok star Jacob Bartoli (Doughtoli), Papa Johns infuses creativity and personality into its marketing. Bartoli's TikTok post demonstrating the Epic Stuffed Crust innovation exemplifies the brand's innovative spirit.
Brand Platform Evolution
Teaming up with The Martin Agency, Papa Johns refines its brand platform to focus on brand building and customer loyalty. This strategic shift aligns with the company's goal to revitalize its image and engage customers through impactful storytelling. The 'Better Get You Some' platform introduced last year laid the foundation for the current 'Meet the Makers' campaign, emphasizing the brand's core values.
Impact and Growth Strategy
With a recent decline in sales, Papa Johns' adoption of the 'Meet the Makers' strategy signals a proactive approach to reignite consumer interest and boost revenues. The brand's emphasis on its 'Better Ingredients, Better Pizza' promise resonates with customers who value quality. The company's 'Back to Better' initiative further underscores its commitment to continuous improvement and customer satisfaction.
