Noodles & Company partners with Coca-Cola to launch an exclusive Fanta Vanilla Cherry Spritz, paired with limited-time Mac & Cheese deals for July. Learn how this innovative LTO strategy can inspire your restaurant’s menu innovation!
Jun 24, 2026
Estepp Energy, known for multi-unit brands like Little Caesars, is adding PJ's Coffee to its Kentucky convenience stores, marking a strategic expansion into specialty coffee.
Jun 24, 2026
World Cup promotion strategies help restaurants drive reservations, repeat visits, group orders, takeout, and stronger revenue across every tournament stage.
Jun 24, 2026
Taco Bell launches L.O.C.O.S., an international marketing initiative leveraging emotional support tacos and immersive brand experiences across global markets. Discover how this strategy sets new industry benchmarks.
Jun 24, 2026
Illinois offers strong restaurant opportunities across Chicago, suburbs, college towns, and tourist markets when concept, demand, and costs align profitably.
Jun 24, 2026
Carl's Jr. has launched a "Pass on Jack" marketing campaign rewarding loyalty members with a free Sourdough Star burger for driving past a Jack in the Box to reach a Carl's Jr. location- a direct shot at its California-based burger rival.
Jun 24, 2026
A seasonal menu helps restaurants attract repeat customers, match seasonal demand, control food costs, promote limited-time items, and improve profitability.
Jun 23, 2026
Discover how the Korpal brothers are driving Golden Chick's expansion across Texas with innovative operational strategies, team culture, and community engagement.
Jun 24, 2026
A restaurant is ready to franchise when its systems, numbers, brand, training, supply chain, legal structure, and support can scale.A restaurant is ready to franchise when its systems, numbers, brand
Jun 23, 2026
Miso Robotics has acquired Zume Pizza’s technology deck, giving new life to pizza automation and food robotics for forward-thinking restaurant operators.
Jun 24, 2026
Explore how Papa Johns is leveraging its 'Better Ingredients, Better Pizza' slogan through the innovative 'Meet the Makers' marketing strategy to revitalize its brand and engage customers.
Papa Johns, known for its 'Better Ingredients, Better Pizza' mantra, is embarking on a new marketing journey with its 'Meet the Makers' campaign. Led by CMO Bromberg, the initiative aims to showcase the dedication of Papa Johns' team members and the craftsmanship behind each pizza, reinforcing the brand's commitment to quality.
The 'Meet the Makers' campaign features high-energy videos that highlight the pizza-making process and the enthusiasm of Papa Johns' kitchen staff. By partnering with team members and food influencers like TikTok star Jacob Bartoli (Doughtoli), Papa Johns infuses creativity and personality into its marketing. Bartoli's TikTok post demonstrating the Epic Stuffed Crust innovation exemplifies the brand's innovative spirit.
Teaming up with The Martin Agency, Papa Johns refines its brand platform to focus on brand building and customer loyalty. This strategic shift aligns with the company's goal to revitalize its image and engage customers through impactful storytelling. The 'Better Get You Some' platform introduced last year laid the foundation for the current 'Meet the Makers' campaign, emphasizing the brand's core values.
With a recent decline in sales, Papa Johns' adoption of the 'Meet the Makers' strategy signals a proactive approach to reignite consumer interest and boost revenues. The brand's emphasis on its 'Better Ingredients, Better Pizza' promise resonates with customers who value quality. The company's 'Back to Better' initiative further underscores its commitment to continuous improvement and customer satisfaction.
