Revitalizing McDonald's: A Deep Dive into Innovative Marketing Strategies
Explore how McDonald's is tackling negative sales through value platforms, menu innovation, and digital marketing.
Understanding Market Challenges
McDonald's recent decline in comparable sales has highlighted the challenges faced by the fast-food giant in a competitive market. Factors such as changing consumer behaviors, economic pressures, and industry-wide slowdowns have contributed to the need for a strategic shift in the company's marketing approach.
