Revitalizing the Brand through Service Enhancements

Under the leadership of Guith, Church’s Chicken embarked on a journey to revitalize its brand by focusing on service enhancements and delivering greater value to its customers. By enhancing the overall guest experience, the chain aimed to attract new customers and retain loyal patrons. One of the key initiatives undertaken was to bring back the original chicken recipe, a strategic move to rekindle the nostalgia among customers and differentiate Church’s offerings in a competitive market.