The Evolution of Barberitos: Redefining Fast-Casual Dining with Healthy and Customizable Menus
Explore how WOWorks' Barberitos is revolutionizing the fast-casual dining scene with its focus on health-conscious 'Zillennial' consumers and customizable menu options.
Photo by Jannis Brandt on Unsplash
Introduction to Barberitos' Reinvention
Barberitos, part of the WOWorks family, has recently undergone a significant transformation in its Temple Terrace, Fla., location near Tampa. The reimagined Barberitos Southwestern Grille and Cantina signals a shift towards appealing to health-conscious consumers, particularly the 'Zillennial' demographic, a term coined to describe the convergence of Generation Z and Millennial preferences.
