The Evolution of Legacy Brands: Exploring Franchise Expansion and Legal Challenges

The latest trends in legacy brands diversifying through new concepts and the legal challenges facing franchise operators.

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Drive thur food

After a challenging year, the quick-service segment saw a positive turn in October, with traffic increasing for the first time in 2024, according to Revenue Management Solutions. This momentum carried through November, with a 1.3% uptick in traffic and a 4.9% rise in net sales. While these improvements signal a recovery for the industry, the overall outlook remains mixed.

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