The Rise of Bun Mee: A Story of Vietnamese Flavors and Nationwide Franchising
Learn how Bun Mee, a San Francisco-based Vietnamese fast-casual brand, is making waves in the competitive restaurant landscape by franchising its unique banh mi sandwiches nationally.
Photo by Phil Hearing on Unsplash
The Evolution of Banh Mi in American Dining
In a culinary landscape dominated by popular fast-casual chains, Bun Mee stands out with its unique offering of traditional Vietnamese banh mi sandwiches. Founded by Denise Tran in 2011, the brand took a bold step to introduce Vietnamese flavors to American palates. Originating from the English phonetic pronunciation of 'banh mi,' Bun Mee sought to fill a gap in the market for Asian sandwich concepts.
