Taco Bell's Chicken Menu Innovation

Taco Bell has been making strategic moves in the fast-food industry by focusing on chicken menu innovation. By introducing a Crispy Chicken recipe after rigorous testing of over 50 variants, the brand showcases its commitment to quality and flavor. The marination process using a jalapeño buttermilk flavor and breading the nuggets with a mix of breadcrumbs and crispy tortilla chips adds a unique twist to traditional chicken offerings.