Unleashing Growth and Innovation: The Rise of Tara Hinkle in Coffee Bean & Tea Leaf
Discover how Tara Hinkle, the new President of Coffee Bean & Tea Leaf, is leading the brand's franchising strategies and market expansion with a focus on sustainable growth.
The Stellar Career Trajectory of Tara Hinkle
Tara Hinkle's career boasts almost two decades of experience in the franchising industry, including significant roles at Taco Bell, Starbucks, and now as the President and head of the Americas at Coffee Bean & Tea Leaf. With a strong background in strategic operational planning and franchise finance, Hinkle is well-positioned to drive Coffee Bean & Tea Leaf's growth and market expansion strategies.
Driving Franchise Growth and Strategic Vision
As the new President of Coffee Bean & Tea Leaf, Tara Hinkle is tasked with overseeing the chain’s growth strategy in the Americas. Her focus on working closely with the franchise development team to support expansion underscores the brand's commitment to sustainable growth. By aligning the brand's strategic vision with scalable expansion plans, Hinkle aims to reinforce Coffee Bean & Tea Leaf's presence in various markets while optimizing business operations.
Innovative Market Reach and Brand Positioning
Hinkle's ambitious goal to expand market reach by empowering the brand's workforce highlights her dedication to exceeding guest expectations. With over 1,200 locations globally and new units in development across the U.S., South America, the Middle East, and Asia, Coffee Bean & Tea Leaf is poised for significant growth. The company's venture into new formats, such as the drive-thru-only concept in Rialto, California, demonstrates a commitment to innovative strategies that cater to high-traffic markets and mobile app users.
Building Partnerships and Expansion Initiatives
One of Hinkle's key responsibilities is to collaborate with operators who have prior restaurant experience, aligning with the brand's strategy to secure 10-store commitments in specific markets. This approach aims to foster long-term partnerships and ensure sustained growth. Additionally, the consideration of single-store and franchise agreements for non-traditional venues showcases Coffee Bean & Tea Leaf's adaptability and interest in exploring diverse expansion opportunities.
