Unlocking Franchise Growth: A Look at PJ’s Coffee Expansion under New Leadership
Explore how PJ’s Coffee under David Mesa's leadership is expanding its franchise network and innovating in non-traditional locations to drive growth and market position.
David Mesa's Strategic Leadership
David Mesa, with over eight years of experience in franchise development and operational strategy, has assumed the helm at PJ’s Coffee. His successful track record, including growing Planet Beach Franchising Corporation from 60 units to over 350 units, demonstrates his expertise in fostering franchise growth.
PJ’s Coffee Expansion Roadmap
Under Mesa's leadership, PJ’s Coffee has accelerated its growth trajectory, with plans to open over 300 locations in addition to the existing 180 locations. The brand has successfully expanded into 26 states and various international markets, showcasing robust double-digit unit and revenue growth.
Innovative Location Strategies
PJ’s Coffee has adopted a strategic approach by establishing non-traditional locations in military bases, government agencies, healthcare facilities, and airports. These unconventional sites have not only boosted sales but have also enhanced the company's market positioning, reflecting Mesa's vision for diversification and expansion.
Franchise Development Success
In 2023, PJ’s Coffee inaugurated 28 new locations across nine states, demonstrating the brand's commitment to geographical diversification and market penetration. The chain's focus on recruiting new franchisees has led to over 85 licensed units, indicating a robust franchise development strategy.
