Customer Engagement: The Success Story of McDonald's Loyalty Program
How McDonald's leveraged its MyMcDonald’s Rewards app and digital strategy to boost customer engagement and drive sales.
How McDonald's leveraged its MyMcDonald’s Rewards app and digital strategy to boost customer engagement and drive sales.
Photo by Alan Hardman on Unsplash
Yum Brands begins a strategic review of Pizza Hut, signaling potential separation as U.S. headwinds outweigh global scale. KFC shows modest growth while peers offer a divestiture playbook.
NewsUnderstanding tip pooling laws helps restaurant owners stay compliant, protect employees' earnings, and maintain a fair, transparent payroll system.
operationsA restaurant's success starts with its location. Study demographics, traffic flow, and compliance rules to find a sustainable, profitable spot.
franchisingRestaurant technology streamlines operations, reduces costs, and enhances guest experiences through smart tools like POS systems, automation, analytics, and loyalty programs.
techLearn how to design a loyalty program that increases guest visits, improves customer satisfaction, and strengthens long-term restaurant profitability.
marketing ideasStart your morning rush inside Cappy’s Cafe, a beloved Newport Beach breakfast institution serving lines-out-the-door classics and all-day vibes. In this CHOMP episode, we sit down with the owner, Tim Campbell, to unpack how they keep tables turning, margins healthy, and regulars loyal—while still plating comfort food that actually scales. What you’ll learn The playbook for a high-volume breakfast service (prep, batching, expo flow) Menu engineering that boosts check averages without scaring regulars Labor strategies for the hardest shift in restaurants: weekend brunch How to turn “line out the door” into a marketing engine, not a bottleneck #CHOMP #restaurantgrowth #restaurantmanagement The Restaurant Association is dedicated to helping you enhance your restaurant's sales, profits, and operations through a wealth of in-depth content tailored for professionals in operations, HR, IT, finance, and marketing. Membership is completely free—just sign up on the official website to access valuable resources, including weekly restaurant hacks, tips, tutorials, strategies, and secrets. As a member, you'll also gain access to exclusive shows, eLearning courses, webinars, and operations templates designed to elevate your restaurant's performance. Website: https://restaurantassociation.com/ Free Membership! https://restaurantassociation.com/unified/signup/ Shows https://restaurantassociation.com/shows eLearning Courses https://training.restaurantassociation.com Webinars https://webinar.restaurantassociation.com Operations Templates https://restaurantassociation.com/templates ------------------------------------------------------------------------------------------------ YouTube Playlists Chomp! Show: https://www.youtube.com/playlist?list=PL27icnkQZXLX2R45bRx7vxeZk_nju5h81 Secret Recipe Show: https://www.youtube.com/playlist?list=PL27icnkQZXLW4UYm6kED8F2ofac5dnYiY The Restaurant Pulse: https://www.youtube.com/playlist?list=PL27icnkQZXLXNiMxu68j27LmAIHaMthZF
Chomp ShowExplore what drives restaurant employee turnover and how better leadership, pay, and culture can increase retention and morale.
operationsLearn how to calculate restaurant labor cost, track key percentages, and optimize staffing to improve efficiency, control expenses, and boost profitability.
operationsThis article explains how data, POS analytics, forecasting, and loyalty tools can help increase restaurant sales, efficiency, and customer retention.
marketing ideasA practical guide explaining how front of house and back of house teams work together to improve service, communication, and restaurant efficiency.
operationsUnlock exclusive access to webinars, events, and the latest news for FREE!
Sign up