Unlocking Success: The Growth Journey of Small Sliders in the Restaurant Franchise Market
Explore the exponential growth and challenges faced by Small Sliders, a rising star in the QSR franchise industry, founded by Brandon Landry in 2019.
Photo by Annie Spratt on Unsplash
Exponential Growth Trajectory
Small Sliders, a relative newcomer in the restaurant franchise market, has been on a rapid growth trajectory since its inception in 2019. The brand's unit count surged from a single outlet in 2021 to six stores by the end of 2022 and further expanded to 11 stores by the close of 2023. This exponential growth mirrors the success stories of other QSR chains like Dave's Hot Chicken, which capitalized on post-pandemic consumer trends to expand swiftly.
Leadership Insight
Brandon Landry, the visionary founder of Small Sliders and former CEO of Walk-On's Sports Bistreaux, played a pivotal role in shaping the brand's early success. With Landry at the helm, Small Sliders benefited from his experience and expertise in scaling restaurant concepts while prioritizing quality and culture. Landry's strategic vision and commitment to franchisee and team member success have been integral in driving Small Sliders towards its growth milestones.
Photo by Annie Spratt on Unsplash
Navigating Market Challenges
Despite its rapid growth, Small Sliders faces challenges typical in the competitive restaurant franchise landscape. The brand's limited operational history makes it challenging to assess its unit economics accurately. In a market saturated with burger offerings, Small Sliders must distinguish itself through innovative strategies to attract and retain customers amidst headwinds such as high interest rates, tariffs on ingredients, and construction costs.