Insights into restaurant trends can inform management of emerging movements on food preference, customer reliance on technology, and effective marketing strategies. Establishments that vigilantly monitor these trends are able to implement advanced solutions to promote their operational efficiency and remain competitive.

For example, studies show that 90% of consumers consider a restaurant's online reviews and website before deciding where to dine. Some customers post reviews on social media, such as Instagram, Facebook, and Twitter, where others can also see pictures of menu items and the dining environment.

Additionally, 63% of consumers say they prefer food delivery to dining in because of its convenience. Utilizing technologies such as social media, websites, and point-of-sale (POS) systems can give restaurant businesses insight on upcoming trends and changes in consumer demand to maximize their profits.