Applebee’s Growth Strategy: Overcoming Challenges and Innovating for Success

Explore how Applebee’s is navigating challenges, enhancing franchisee profitability, and revolutionizing restaurant design to drive growth.

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man in yellow jacket standing beside yellow bus during daytime

Photo by Yun Cho on Unsplash

The journey of Applebee’s back to net new unit growth has been marked by obstacles and setbacks, creating a test case in resilience and adaptability within the restaurant industry. Despite earlier projections not materializing, the brand remains steadfast in its commitment to growth and optimization.

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