Boosting Sales and Expansion Through Catering Partnerships
Explore how catering partnerships can enhance sales and support franchise expansion in the restaurant industry.
Photo by Sergio Arteaga on Unsplash
The Rise of Catering Partnerships in the Restaurant Industry
In today's competitive restaurant landscape, leveraging catering partnerships has become a popular strategy for brands seeking to boost sales and reach new customers. Dave's, a rapidly expanding chain with over 1,000 franchised locations across the U.S., Middle East, and Canada, has embraced catering as a key growth driver. By offering large group options like hot chicken tenders, sliders, and sides through individually packaged boxes and trays, Dave's has tapped into the growing demand for convenient and customizable catering solutions.
Photo by Sergio Arteaga on Unsplash
Enhancing Profitability Through Catering
Catering partnerships not only help restaurants like Dave's expand their reach but also contribute significantly to profitability. By catering to large groups or corporate events, restaurants can secure higher value orders on average. The shift towards catering services has allowed brands to tap into a lucrative market segment, where orders through platforms like ezCater often exceed $400 per transaction. This boost in profitability can be a game-changer for restaurants looking to maximize revenue streams beyond traditional dine-in services.
Photo by Sergio Arteaga on Unsplash
Facilitating Franchise Expansion
For restaurant chains in the midst of rapid expansion, like Dave's, catering partnerships play a pivotal role in supporting franchise growth. The ability to offer catering services not only attracts new customers but also provides existing patrons with a convenient way to enjoy their favorite meals at events and gatherings. By partnering with platforms like ezCater, restaurants can streamline the catering process, connect with local delivery partners through services like ezDispatch, and ensure a seamless experience for both customers and franchise operators.
Photo by Sergio Arteaga on Unsplash
Lessons from Industry Peers
The success of catering partnerships can be seen across the industry, with renowned chains like Bojangles, Perkins, Taco John’s, and Habit Burger Grill also embracing collaboration with catering platforms like ezCater. These partnerships have not only increased brand visibility but have also provided these chains an additional revenue stream through catering services. By following the lead of industry peers, restaurants can learn valuable lessons on how to effectively integrate catering into their operations and leverage it for business growth.
