Building Support That Truly Moves the Needle for Franchise Partners
Some support systems make a measurable difference in owners' profitability, while others are no more than words in a sales pitch. So how can a franchise candidate know for sure what type of system he or she is entering? Read on!
The answer comes down to the brand's fundamental philosophy on support. Is the brand's goal for its support system to keep owners in line and on brand or is it to help owners become more masterful business owners?
These two potential perspectives represent the difference between a compliance-based support model and a consultative support model. The latter focuses on setting achievable goals and maximizing unit-level economics, while the former centers on maintaining established procedures.
I'm drawn to the consultative support model because it is inherently optimistic. Instead of giving franchise partners a list of do's and don'ts, it harnesses their desire to succeed and gives them the tools and expert advice they need.
