Chipotle & Ohio State University Partner to Support Student-Athletes
Read about Chipotle's groundbreaking partnership with Ohio State University, offering free entrees to 1,000 student-athletes and promoting academic and athletic excellence.
Revolutionizing Traditional Partnerships
Chipotle Mexican Grill has made headlines with its innovative partnership with Ohio State University, setting a new standard for supporting student-athletes. By offering every scholarship and walk-on student-athlete a customized card for a weekly free entrée during their athletic seasons, Chipotle is not only recognizing their dedication to sports but also prioritizing their nutritional needs.
Significance of the Collaboration
The collaboration between Chipotle and Ohio State University holds immense significance for both parties. Ohio State, known for its strong athletic programs, benefits from this partnership by enhancing the overall student-athlete experience. Chipotle, on the other hand, gains valuable brand exposure and establishes a meaningful connection with a community deeply invested in sports.
Strength in Numbers
With approximately 1,000 student-athletes set to receive free weekly entrees, Chipotle's initiative demonstrates a commitment to inclusivity and support for all athletes, not just the star players who often secure brand partnerships. This approach underscores the brand's ethos of providing accessible, high-quality food options to a wider audience.
Local Impact and Market Presence
The decision to partner with Ohio State University is also strategic from a business perspective for Chipotle. Ohio's capital city, Columbus, where OSU is located, boasts a significant presence of Chipotle restaurants, making it one of the key markets for the chain. By strengthening its ties to the local community and student body, Chipotle aims to reinforce its market position and brand loyalty.
Supporting Academic Excellence
Apart from catering to the nutritional needs of student-athletes, the partnership emphasizes academic success. By introducing a new four-year scholarship through The Chipotle Cultivate Foundation for a student enrolled in OSU’s College of Food, Agricultural, and Environmental Sciences, Chipotle extends its support beyond athletics, promoting education and career development.
Promoting Real Food Choices
Chief Brand Officer Chris Brandt's statement reflects Chipotle's commitment to offering real ingredients to support student-athletes' pursuit of excellence in both sports and academics. By encouraging the consumption of wholesome, quality food options, Chipotle aligns with the growing focus on health and nutrition in the athletic community.
Expanding the Partnership
The recent ad campaign, featuring prominent OSU football players and narrated by Archie Griffin, showcases the deepening relationship between Chipotle and Ohio State University. This further solidifies the brand's presence within the sports community and highlights its ongoing dedication to supporting student-athletes.
Name, Image, Likeness (NIL) Campaign
Chipotle's involvement in the 2022 NIL campaign with key football players from OSU marks a milestone in college athletics partnerships. By collaborating closely with Ohio State Athletics and Learfield, Chipotle demonstrates its proactive approach to engaging with student-athletes and integrating within the collegiate sports landscape.
Building a Lasting Impact
The enduring nature of the partnership between Chipotle and Ohio State University signifies a long-term commitment to supporting student-athletes and fostering a culture of excellence within the academic and athletic realms. This collaborative effort sets a precedent for future collaborations in promoting holistic development for student-athletes.
