Operational Efficiency Driving Growth

Roland Gonzalez's tenure as CEO has emphasized operational efficiency as a key driver of Church’s Texas Chicken's growth. By leveraging the brand's agility despite being a 72-year-old establishment, Gonzalez has successfully implemented technology initiatives to streamline operations and enhance guest experience. Lowering operational complexity has allowed the brand to introduce innovations seamlessly, leading to positive traffic trends and increased throughput during peak times.