The Premium Burger Revolution in Fast Food Chains

Fast-food giants like Sonic are embracing the trend of premium burgers to tap into the evolving tastes of consumers. The introduction of hand-smashed cheeseburgers represents a strategic move to elevate the brand's menu offerings and cater to a more discerning customer base. By focusing on quality ingredients and unique preparation methods, fast-food chains aim to differentiate themselves in a crowded market and attract new clientele.