Ensuring Food Safety Through Technology Testing

Chipotle faced concerns over the safety of its automated makeline technology after a promotional video showcased ingredients bouncing out of bowls, potentially compromising food safety. However, Chipotle's CEO, Niccol, reassured stakeholders during an earnings call that the brand prioritizes food safety in its technology testing process. Niccol emphasized the close collaboration between the food safety and operation teams with the technology teams to ensure the design factors in crucial elements like cleaning, speed, and accuracy.