Enhancing Value Offerings: A Look at Applebee’s Menu Strategy
Discover how Applebee’s is revamping its menu and value offerings to meet the changing guest expectations and boost sales.
Adapting to Evolving Guest Expectations
In response to a challenging quarter and shifting guest preferences, Applebee’s has embarked on a menu development strategy to enhance its value offerings. The acknowledgment by the executives of missing the mark and a significant same-store sales decline highlighted the need for a strategic shift to meet the evolving demands of restaurant guests.
