Photo by Lee B. Vining on Unsplash

Transition to Slam Promotions

Denny’s, a prominent player in the restaurant industry, made a strategic shift in its value marketing approach by introducing Slam promotions. Slams are individual menu items that serve as full meal options, catering to customers seeking both value and satisfying dining experiences. This move marked a departure from the traditional $2-$4-$6-$8 value promotion strategy that the chain previously relied on.