Exploring Jimmy John’s New Picklewich Innovation

Discover the latest menu development at Jimmy John’s with the introduction of Picklewich sandwiches replacing bread with giant dill pickles. Learn about the unique ingredients and pricing of these innovative sandwiches.

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Photo by Pablò on Unsplash

Introduction of Picklewich at Jimmy John’s

Jimmy John’s, the popular quick-service sandwich chain, has recently unveiled a unique and innovative menu item known as the Picklewich. This new offering stands out by replacing traditional bread with a giant dill pickle, creating a one-of-a-kind sandwich experience. Available for a limited time from Oct. 28 through Nov. 14 at all Jimmy John’s locations, the Picklewich showcases the brand’s commitment to culinary creativity and customer satisfaction.

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Varieties and Pricing

The Picklewich comes in two variations: the Vito Picklewich and the Turkey Picklewich. The Vito Picklewich mirrors the ingredients of the classic Vito sandwich, featuring salami, capocollo, provolone cheese, lettuce, tomato, onion, oil & vinegar, and oregano-basil, all encased in a massive kosher dill pickle. Priced similarly to the regular 8-inch Vito sandwich (approximately $8 depending on the location), this unique creation offers a flavorful twist for sandwich enthusiasts. On the other hand, the Turkey Picklewich, priced similarly to the Vito Picklewich, offers a taste sensation with turkey, provolone cheese, lettuce, and tomato embraced by the giant pickle.

Innovative Menu Additions

Complementing the Picklewich introduction, Jimmy John’s is reintroducing its pickle-flavored potato chips known as Pickle Jimmy Chips, available for around $1.79. This creative move aims to enhance the customer experience by providing a complete pickle-themed meal option. Additionally, recent menu additions like the Cheddar Bourbon Club featuring roast beef or turkey, bacon, smoked cheddar cheese, a creamy Sriracha bourbon sauce, along with the chain’s first wraps with Mediterranean flavors, further showcase the brand's innovative and diverse menu offerings.

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Photo by Pablò on Unsplash

Promotions and Special Offers

To celebrate the launch of the Picklewiches, Jimmy John’s is leveraging National Sandwich Day, observed on Nov. 3, by offering loyalty program members a 50% discount on Picklewiches with the purchase of any regular 8-inch sandwich. Furthermore, guests visiting participating restaurants can enjoy a special combo offer post 2 p.m., including a regular-sized drink and a bag of Jimmy Chips at no extra cost. These promotions not only drive customer engagement but also highlight Jimmy John’s commitment to offering value and variety to its patrons.

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