Exploring McDonald’s Dulce de Leche Frappé: A Taste of Latin American Flavor
Discover the limited-time Dulce de Leche Frappé by McDonald’s, celebrating Latin American flavors. Learn about the campaign, ingredients, and the impact of espresso machine outage.
Photo by (Augustin-Foto) Jonas Augustin on Unsplash
Photo by (Augustin-Foto) Jonas Augustin on Unsplash
The Dulce de Leche Frappé Campaign
McDonald’s has recently introduced the limited-time Dulce de Leche Frappé, capturing the essence of Latin American flavors. The campaign accompanying this launch celebrates the various names Latinos use to refer to this delectable flavor, such as cajeta, manjar, manjar blanco, arequipe, and others. This strategy aims to connect with the diverse Latino community and honor their rich culinary heritage.
Photo by (Augustin-Foto) Jonas Augustin on Unsplash
Partnership with Iñaki Godoy
To amplify the reach of the Dulce de Leche Frappé campaign, McDonald’s has collaborated with Mexican actor Iñaki Godoy. Known for his role in Netflix’s popular series “One Piece,” Godoy's involvement adds a touch of star power to the promotion. Through this partnership, McDonald’s enhances its connection with Latin American audiences and creates a buzz around the new beverage offering.
Engaging Experiences for Fans
As part of the promotion, McDonald’s has introduced Dulce de Leche carritos (carts) at select locations in Southern California and Miami. These carritos offer free samples of the new frappé, allowing fans to experience the flavor before making a purchase. Additionally, customers have the opportunity to win exclusive merchandise and Arch Cards, adding excitement to their McDonald’s visit.
Dulce de Leche Frappé: A Deep Dive into the Flavor
Dulce de Leche, a beloved Latin American flavor, is derived from caramelized milk, milk candy, or milk jam. McDonald’s version of the beverage features a luscious combination of caramel base, dulce de leche syrup, whipped cream, and caramel pieces. This indulgent drink provides a taste of authenticity and tradition, appealing to both new and existing customers.
Impact of the Espresso Machine Outage
Interestingly, McDonald’s Dulce de Leche Frappé, unlike the chain's McCafé Frappé line, is not espresso-based. This distinction becomes crucial as many McDonald’s espresso machines were reported to be out of commission for over two weeks due to safety concerns. The outage affected various espresso-based beverages like lattes, Americano, and macchiatos, highlighting the operational challenges faced by the fast-food giant.
Looking Ahead: Restoration Efforts
McDonald’s, along with its supplier Melitta, is actively working to address the espresso machine outage and determine the extent of its impact on different locations. With a significant portion of the menu dependent on espresso-based drinks, including popular options like lattes, the restoration of these machines is crucial for providing a seamless experience to customers. NRN's follow-up with McDonald’s and Melitta indicates ongoing efforts to resolve the issue promptly.
