Photo by (Augustin-Foto) Jonas Augustin on Unsplash

McDonald’s Closures and Expansion Strategy

McDonald’s recent decision to close three locations of the new drive-thru beverage concept in Texas has sparked discussions about the company's strategic moves. While the closures involve larger format outlets, McDonald’s has affirmed its intention to open two smaller format locations in the state. This shift reflects the evolving consumer preferences and the company's adaptability to navigate market demands.