In-depth Look at First Watch's Menu Development Strategy
Explore how First Watch develops its seasonal menus, gauges culinary trends, and collaborates across teams for effective menu planning.
Photo by Bradley Ziffer on Unsplash
Photo by Bradley Ziffer on Unsplash
Seasonal Menu Evolution
First Watch's deliberate approach to menu development involves an 18-month timeline to create, develop, and procure ingredients for its seasonal menus. The chain's commitment to innovation and customer engagement drives this prolonged process. By dedicating time and resources to crafting unique seasonal offerings like the Wild Berry Lavender French Toast and SoCal Breakfast Hash, First Watch sets itself apart in the competitive restaurant industry.
