FB Society's Strategic Philosophy

FB Society, formerly known as Front Burner Restaurants, has carved a niche in the restaurant industry by adopting an unconventional approach to nurturing restaurant concepts. Unlike traditional restaurant groups that amass successful brands, FB Society serves as a growth incubator, providing crucial resources and expertise to propel emerging concepts to success. The group's strategy revolves around incubating brands to a certain point and then strategically selling them off, enabling these concepts to flourish independently or under new ownership. This method allows FB Society to focus on innovation and supporting new ideas, ensuring a continuous cycle of creativity and growth.