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Understanding the Importance of Value Menus

Value menus play a crucial role in the restaurant industry by offering customers affordable options while maintaining quality. These menus are designed to attract price-conscious consumers without compromising the brand's integrity. By including a range of price points like $2, $4, $6, and $8, restaurants like Denny's can appeal to a wider customer base and create an everyday value platform. The strategic pricing helps in driving traffic and increasing sales mix, as customers perceive the offerings as affordable and of high value.