Maximizing Revenue with Self-Ordering Kiosks: The Importance of a Menu Strategy
Discover the crucial role of menu strategy in driving revenue for restaurants using self-ordering kiosks. Learn how to develop a strategic menu plan tied to business objectives.
Photo by Taylor Grote on Unsplash
Photo by Taylor Grote on Unsplash
The Significance of Menu Strategy for Revenue Generation
Self-ordering kiosks have become crucial in the QSR and fast casual restaurant industry due to their ability to reduce labor costs. While they excel in cutting expenses by eliminating frontline order takers, one aspect where many self-ordering kiosks fall short is revenue generation. The missing link often lies in the absence of a well-defined menu strategy that aligns with high-level business objectives.