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Maximizing the Walmart Partnership for Franchise Expansion in the Food Industry

Explore how retailers like Walmart are transforming the food industry through partnerships with franchises like Knuckies Hoagies, leading to opportunities for franchise expansion and growth.

Updated On Aug. 10, 2024 Published Aug. 10, 2024

Anastasia Ivers

Anastasia Ivers

assorted items on white wooden shelf

Photo by Caique Morais on Unsplash

The Power of Walmart Partnership for Franchise Expansion

The collaboration between Walmart and food franchises like Knuckies Hoagies showcases the power of leveraging established retail giants to drive franchise expansion. By tapping into Walmart's vast customer base and strategic locations, franchises gain immediate access to a high volume of potential customers.

Strategic Advantage of Prime Locations

One of the key benefits highlighted by Knuckies Hoagies is the access to prime locations provided through the Walmart partnership. Prime locations offer higher visibility, foot traffic, and brand exposure, which are crucial elements for the success of any franchise business. Franchise operators can capitalize on the footfall within Walmart stores to attract customers and drive sales.

https://images.unsplash.com/photo-1562635620-eec02ba7e5af?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHwxfHxXYWxtYXJ0fGVufDB8MHx8fDE3MjMyMjExODh8MA&ixlib=rb-4.0.3

Photo by Caique Morais on Unsplash

Franchise Expansion Opportunities

With Walmart's commitment to offering more foodservice options within its stores, the partnership presents significant expansion opportunities for franchises like Knuckies Hoagies. The ability to secure leases within Walmart locations not only enhances brand recognition but also opens doors for further growth and market penetration.

Trend of Retailer-Franchise Collaborations

The trend of retailers and grocers partnering with food franchises to offer made-to-order meals is on the rise. By teaming up with established food brands, retailers enhance the overall shopping experience for customers while generating additional revenue streams. This collaborative approach benefits both parties by combining retail expertise with food service excellence.

https://images.unsplash.com/photo-1627953252316-aba18d7520b5?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHwzfHxXYWxtYXJ0fGVufDB8MHx8fDE3MjMyMjExODh8MA&ixlib=rb-4.0.3

Photo by Caique Morais on Unsplash

Success Stories in Retailer Collaborations

Recent examples like Crave Hot Dogs & BBQ, Mr. Gatti’s Pizza, Uncle Sharkii Poke Bar, and Wetzel’s Pretzels illustrate the success of retailer collaborations in the food industry. These partnerships not only drive customer engagement but also create a win-win situation wherein retailers boost their food offerings, and franchises gain access to a broader customer base.