Navigating the Challenges and Innovations in the Restaurant Industry: A Deep Dive into Yum Brands
Explore the operational challenges and digital innovations faced by Yum Brands in the competitive restaurant industry landscape.
Digital Transformation in the Restaurant Industry
Yum Brands, under the leadership of Gibbs, has embraced digital transformation to enhance its operational efficiency and customer engagement. With a significant investment in digital technologies, Yum Brands has witnessed a substantial increase in sales through digital channels, reaching an impressive $30 billion in 2024. The introduction of the integrated tech ecosystem, Byte, signifies the company's commitment to streamlining digital solutions into a unified platform.
