Operations in Fast Casual Pizza: A Case Study of &pizza's Transformation
How &pizza revolutionized its operations through franchising, operational adjustments, and marketing strategy in the fast casual pizza industry.
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Franchising for Expansion
Embracing a franchising program marked a pivotal shift for &pizza's growth strategy. By opening opportunities for franchisees, the chain aims to extend its reach beyond the East Coast and achieve a milestone of 300 units by 2030. CEO Mike Burns emphasized the importance of selling corporate locations to franchisees, ensuring a diverse store base with 10% company-operated units to maintain operational insight.