Optimizing Famous Dave’s Barbecue Operations: The Evolution of the Store Prototype
Explore how Famous Dave’s Barbecue is transforming its store operations to adapt to changing consumer demands and drive business growth.
Adapting to Changing Consumer Behavior
Famous Dave’s Barbecue, a renowned name in the culinary industry, is embarking on a transformation journey to cater to the shifting demands of consumers favoring off-premise dining and faster service. With consumer behavior evolving significantly, the brand has taken a strategic approach to redesign its store prototype, focusing on streamlining operations and enhancing efficiency.
Evolution of the Prototype Design
The new store prototype by Famous Dave’s marks a departure from the traditional full-service model, opting for a smaller footprint that eliminates the full bar and emphasizes counter service. Through a meticulous design process that commenced prior to the COVID-19 pandemic, the brand has iterated on various concepts to refine the model and ensure competitive unit economics in today's dynamic landscape.
Cost-Efficient Operating Model
By reducing the seating area, removing the full-service bar, and refining the menu offerings to focus on core items like ribs, brisket, and chicken, Famous Dave’s prototype not only enhances customer experience but also significantly reduces operational costs. Leveraging advancements in equipment technology and optimizing kitchen layouts have further contributed to cost savings, making the new model economically attractive.
Real Estate Flexibility and Market Expansion
The streamlined prototype opens up opportunities in diverse real estate categories, particularly endcap locations in multi-tenant spaces. With flexibility in site selection and reduced operating costs in such settings, Famous Dave’s can target new markets and attract external franchisees, thereby accelerating its growth trajectory.
Future Developments and Expansion Strategy
While the new prototype is gaining traction among franchisees and driving growth in targeted regions, Famous Dave’s remains open to embracing a variety of development models based on market demands. Balancing the need for smaller, more adaptable stores with the legacy of full-service restaurants, the brand aims to strategically expand its footprint, with an annual target of opening two to ten units over the next few years.
