The Importance of Direct Customer Relationships

In the competitive restaurant industry, establishing direct relationships with customers has become a crucial aspect of operation strategies. With the rise of third-party aggregators imposing high commissions and leading to increased prices for delivered food, many restaurants, especially in the pizza segment, are now focusing on steering customers toward their own ordering channels. By taking control of the ordering process, restaurants can gather valuable data and create personalized experiences for their guests, ultimately enhancing customer loyalty.