Panera is Testing a New Way to Place Orders That is AI Driven
Panera is testing automated voice ordering at two of its restaurants in Upstate New York. Panera is only one of the many in the food and beverage industry experimenting with AI driven technology.
What is the technology that Panera is testing?
Panera recently announced that it would be testing OpenCity's proprietary AI voice ordering system, named Tori, at two of its drive-thru locations in New York, Greece, and Webster. As usual, customers can pull up at the drive-thru, but this time, they will place their orders with Tori before paying at the window. At this stage of experimentation, employees are directed to standby in case troubleshooting is required.
"At Panera, improving our guest experience is always our priority, and we are using this innovative technology to help enable a faster, more accurate order for each of our drive-thru guests," Debbie Roberts, executive vice president and chief operating officer, said in a statement.
