Pizza Hut's Strategic Franchise Alliance: Focus on Latin America and the Caribbean
Explore how Pizza Hut transferred its Jeno’s and Telepizza trademarks to Food Delivery Brands in Latin America and the Caribbean, impacting franchise operations and growth strategies.
Photo by Oliver Needham on Unsplash
Photo by Oliver Needham on Unsplash
The Franchise Transfer and Strategic Focus
In a recent announcement, Pizza Hut revealed its decision to transfer the trademarks of Jeno’s and Telepizza in Colombia and Chile to Food Delivery Brands, S.A. This move signifies the removal of approximately 120 Jeno’s and Telepizza restaurants from Pizza Hut’s global unit count. As a result, all Pizza Hut restaurants in the Latin America and Caribbean region will now function solely under the Pizza Hut brand.
