RaceTrac Names Jill Pemberton as New CFO
RaceTrac has appointed Jill Pemberton as chief financial officer, succeeding Karla Ahlert, who moves into the newly created role of chief administrative officer.
Aug 26, 2026
RaceTrac has appointed Jill Pemberton as chief financial officer, succeeding Karla Ahlert, who moves into the newly created role of chief administrative officer.
Aug 26, 2026
Blaze Pizza welcomes Tracy Stockard as Chief Marketing Officer, bringing decades of brand and franchise experience to drive strategic growth and guest engagement.
Aug 25, 2026
A payroll advance policy helps restaurant owners define eligibility, limits, repayment, documentation, approval procedures, and compliance requirements for employee advances.
Aug 24, 2026
Levain Bakery appoints Lorna Sommerville and Taya Stenson as co-CEOs, blending operational and marketing expertise to power national expansion and innovation while staying rooted in its brand values.
Aug 25, 2026
Create a practical restaurant marketing plan by setting goals, targeting customers, choosing channels, budgeting wisely, scheduling campaigns, and measuring results.
Aug 24, 2026
Anna Faktorovich, a seasoned marketing executive, has been named Chief Marketing Officer at Scooter’s Coffee, bringing decades of multi-brand experience to fuel the franchise’s next growth stage.
Aug 25, 2026
Dave & Buster's refreshes its executive lineup with seasoned leaders in operations, marketing, tech, and finance - signaling a growth-driven future for restaurant operators to watch.
Aug 24, 2026
Wendy’s announces Tariq Hassan as Chief Marketing and Customer Growth Officer, charting a new course for brand and digital innovation. What restaurant owners can learn.
Aug 24, 2026
Learn how to build a restaurant back office software stack that improves efficiency, integrations, reporting, cost control, and scalability overall.
Aug 21, 2026
Clear operating procedures help restaurants manage opening, closing, food preparation, sanitation, guest service, inventory, staffing, and routine operational reviews effectively.
Aug 21, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
How Dave & Buster’s strategic loyalty programs and brand overhaul are reshaping customer engagement and retention in the competitive entertainment industry.
Photo by Davis Patton
Dave & Buster’s strategic emphasis on loyalty programs is showcasing a promising avenue for improving customer retention and engagement. With a rapidly growing loyalty membership of seven million, the company has solidified a loyal customer base that is inclined to visit 2.5 times more frequently than regular patrons. This increase in customer visits not only boosts foot traffic but also provides a consistent revenue stream for the business.

Photo by Davis Patton
The introduction of the Winter Season Pass subscription by Dave & Buster’s highlights the company’s commitment to enhancing customer experiences and fostering customer loyalty. This subscription model, offering unlimited gameplay and exclusive discounts, not only incentivizes repeat visits but also adds value for customers, increasing their engagement with the brand. By continuously evolving these loyalty offerings, Dave & Buster’s is setting a precedent for customer-focused strategies in the entertainment industry.
As part of its brand overhaul, Dave & Buster’s has embarked on a comprehensive store remodeling program aimed at modernizing its dining, sports bar, and game room facilities. By incorporating new entertainment options like electronic shuffleboard and darts, the company is revamping the customer experience, attracting a broader audience, and enhancing engagement within its locations. The initial success of phase one remodels, marked by double-digit sales growth, underscores the positive impact of these changes on customer satisfaction and business performance.
Dave & Buster’s proactive approach to marketing, including collaborating with a new marketing agency to refine its media strategy, demonstrates a commitment to staying ahead in a competitive market. By constantly evaluating and optimizing its marketing efforts, the company aims to strengthen brand visibility, attract new customers, and retain existing ones. The focus on strategic marketing initiatives aligns with the broader goal of enhancing customer engagement and driving sustainable growth.