Development Deals and Franchisee Appeal

Friendly's is actively pursuing development deals, particularly in Southern states like Florida, Texas, Georgia, and the Carolinas. The chain's appeal to franchisees lies in its established brand recognition and unique offering that blends sit-down Americana cuisine with ice cream, a combination not commonly found in other concepts. By offering development discounts, like halving the initial franchise fee and providing reduced royalty rates, Friendly's is incentivizing both existing and new franchisees to join its growth trajectory.