Reviving Frisch’s Big Boy: How Executives Aim to Save the Iconic Restaurant Brand
Learn about the efforts of senior management to rescue Frisch’s Big Boy from eviction and revitalize the iconic family-dining brand amid challenging times in the restaurant industry.
Photo by Andrik Langfield on Unsplash
A Beacon of Hope Amid Eviction Threats
With the looming threat of eviction shadowing many of Frisch’s Big Boy restaurant locations, a dedicated group of executives has emerged as saviors of the beloved brand. Led by Don Short, the franchising area coach, and Cheryl White, the vice president of operations, this senior management team has taken a bold step to secure the remaining operational restaurants and chart a path towards a brighter future.
