The Evolution of Value Menus at Del Taco

Del Taco has been making waves in the fast-food industry with its strategic focus on offering a significant number of items under $2. This move comes as a direct response to the increasing demand for affordable yet diverse menu options. By catering to price-sensitive shoppers, Del Taco aims to differentiate itself from competitors like Taco Bell, whose value menu items are priced above $2. The recent unveiling of a permanent $1.99 value menu at Sonic further emphasizes the trend in the industry towards providing attractive deals to customers.