Revolutionizing Restaurant Operations: The Impact of Innovation Labs and Support Centers
Discover how innovation labs and support centers are transforming restaurant operations, boosting efficiency, and enhancing the speed of service.
Photo by Jason Leung on Unsplash
Photo by Jason Leung on Unsplash
Enhancing Operational Efficiency and Growth
Shake Shack's strategic move to introduce an innovation lab signals a significant shift in the approach to restaurant operations. By leveraging this innovative space, the company aims to expedite the rollout of new formats, leading to faster implementation and potentially higher cash-on-cash returns. This proactive approach not only streamlines the buildout process but also aligns with the ambitious plan to expand the chain's presence from 330 units to 1,500 company-owned restaurants in the U.S.
Photo by Jason Leung on Unsplash
Streamlining Buildout Costs and Processes
Reducing buildout costs is a critical focus area for Shake Shack, with a clear target to decrease expenses from $2.4 million to $2.2 million. Historically, the company utilized a traditional model of building new restaurants, involving prolonged testing and optimization phases. The innovation lab now offers a modular solution to test and fine-tune various kitchen equipment, layouts, and operational workflows efficiently.
Optimizing Speed of Service Through Innovation
One of the key objectives of Shake Shack's innovation lab is to enhance the speed of service, particularly in areas like the drive-thru. By exploring advanced equipment such as hot holders, fryers, and shake machines, Shake Shack aims to address long wait times and improve overall operational efficiency. With drive-thru locations constituting about 10% of the system, the focus on optimizing service times is crucial for customer satisfaction.
Support Centers Driving Talent and Innovation
In addition to the innovation lab, Shake Shack's decision to establish support centers represents a strategic move towards decentralization. With centers in New York City, Hong Kong, and the recent addition in Atlanta, the company aims to attract diverse talent from across the country. This expansion fosters a collaborative environment and provides access to a broader pool of expertise, especially in the tech realm.
Attracting Top Talent in Restaurant Operations
The appointment of Justin Mennen as the chief information and technology officer underscores Shake Shack's commitment to technology-driven advancements. With Mennen being based in Atlanta, a hub of restaurant operations talent, the company aims to capitalize on the proximity to universities and industry expertise in the region. This strategic move stands in contrast to the centralized headquarters trend observed in the industry.
