Introduction to Sweetgreen's Menu Expansion Strategy

Sweetgreen, known for its fresh and healthy salad bowls, is now venturing into new culinary territory by expanding its menu to include a diverse range of offerings. The company's executives have identified the need to attract a wider customer base by introducing innovative items like air-fried fries, wrap sandwiches, and desserts. This strategic shift aims to position Sweetgreen as a versatile fast-casual dining option catering to various preferences and cravings.