The Acquisition of Freebirds World Burrito by Sun Holdings: A Strategic Move in the Franchise Industry

Explore how Sun Holdings' acquisition of Freebirds World Burrito signals growth and opportunity in the franchise industry. Learn about the impact on the restaurant landscape and franchise operations.

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Photo by Andrew Neel on Unsplash

Introduction to the Acquisition

Sun Holdings, a major player in the franchise industry, recently made headlines with its acquisition of the fast-casual chain, Freebirds World Burrito. This strategic move marks a significant expansion in Sun Holdings' restaurant portfolio, adding 64 Freebirds locations across Texas to its already extensive network of over 1,500 restaurant and retail outlets.

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