The Evolution of Restaurant Pricing Strategies: Dynamic Pricing and Beyond
Explore how technology is shaping restaurant pricing strategies, from dynamic pricing to smart variable pricing, and the evolving landscape of AI-driven solutions.
Photo by Pablo Merchán Montes on Unsplash
Photo by Pablo Merchán Montes on Unsplash
Dynamic Pricing Controversies
The restaurant industry has witnessed a heated debate surrounding dynamic pricing, triggered by Wendy's and echoed widespread consumer concerns akin to Uber surge pricing. As customers scrutinize price fluctuations throughout the day, the fairness and practicality of dynamic pricing mechanisms have been questioned.
